
LET'S BE REAL
You’re a therapist or company in the mental health sector, but your website copy is...less than ideal. You keep hearing something about having an SEO strategy, but you're overwhelmed or not sure if your private practice really needs it.
Most of my clients fall into three categories:
Category #1- You feel overwhelmed by 'all things writing,' so you keep procrastinating on necessary tasks like building a website, writing a copy, making a course, writing a book, or creating a marketing campaign.
Category #2: You have a website and some content. You keep trying to DIY everything. But you're running out of time, energy, or both. You don't even know if your efforts are getting you anywhere.
Category #3: You're in an ongoing growth phase, and you want fully automated writing and SEO services. You need an expert who understands the work and can do it efficiently without you having to micromanage.

Meet The Owner
Hi!
I'm Nicole Arzt, a licensed marriage and family therapist, bestselling author, and the founder of Psychotherapy Memes. I wear a lot of hats, and I'm so privileged to embody each of these roles.
I started this business just before entering my first therapy traineeship to supplement my (very low-paying) internship by helping my colleagues with their website copy. Over the years, I have worked with 100+ therapists, mental health organizations, and nonprofit companies with their writing needs.
Today, Soul of Therapy is a specialized business devoted to helping you optimize your online presence and automate your website and social media needs. I am a one-woman show, but I do partner with several social media experts, SEO gurus, and copywriters.
When you work with me, you receive:
- continuous, ongoing support.
- action-based solutions for growth.
- individualized, customized attention for all your online needs.
Let’s get you where you want to go!
AS SEEN IN

"Thank you for all of your help..."
“ - not only with the blogs but also with my website copy. The blogs have been so helpful in getting better rankings with Google and I am organically on the first page for a few search terms, and page two for a few others. Also, I have gotten three new clients in the past week who have all commented on how much my website spoke to them.”
Carolyn Ball, LCPC,
Owner of Elevate Counseling

“You have such a gift.."
“I told my husband this weekend that this was the best business decision I've ever made - and I was so serious!”
Amanda Roman, LPC-MHSP,
Owner of WIllow Counseling

"I can't recommend her highly enough..."
I reached out to Nicole for help rewriting my website copy to improve my SEO. As a copywriter, Nicole is directed while being open and responsive to feedback. She did an excellent job incorporating keywords for SEO while keeping the style I wanted to maintain in my writing. I can't recommend her highly enough.
Erik Anderson, LMFT,
Erik Anderson Therapy

"Nicole has provided me with timely submissions of mental health related content "
"Often, with her background, she would infuse credible and reliable narratives on careers, mental illness, and different therapies. She is always receptive and open to feedback, although the majority of her work rarely required a second draft. Nicole always referenced credible resources such as to ensure that our content was accurately represented."
-Syrenna Kononovitch
Growth Analyst and Organic Demand Generation

"Her communication was excellent, she met all deadlines, and her writing skills were strong."
“Nicole has written quite a few blogs for us and always provides professional work. Her communication was excellent, she met all deadlines, and her writing skills were strong. I enjoyed working with Nicole and will likely have additional jobs for her in the future.”
Tina Johnson
Soberlink

"Her articles are always a source of inspiration for our readers."
“Nicole has written for Soberocity for the past year, and her articles are always a source of inspiration for our readers. She has never missed a deadline, even when she went on maternity leave, Nicole sent her articles in advance. She brings a vast understanding of the field, and we have received messages from our readers thanking Nicole for her advice and guidance. I would highly recommend Nicole if you are looking for a guest blogger. She is the total package!
Alexandra Nyman
Social Media & Seo Consultant with Soberocity.

“Nicole is an incredible writer, editor and collaborator."
“"She's clearly also a gifted mental health clinician as well with a great deal of depth in her mastery of mental health topics. We will continue to work with Nicole and feel honored to have found her here on Upwork.”
Hayley Neidich
LCSW and founder of Your Therapist